When new mobile phones are introduced they usually send me one to play around with and compare to others in the marketplace. More times than not they are just newer versions of something in the marketplace, but not really WOW. Once in a blue moon the device and operating system blows me away. Its happening more often these days.
Apple did with the first iPhone. Totally new thinking. Google did with their Android, a strong competitor. There are several others coming from non-cell phone companies like Lenovo and Dell. Samsung, LG, HTC, even Nokia and Motorola are in that same space. The stage is being set for more of these breakthrough products and operating systems.
Microsoft entered the cell phone space with their mobile operating system years ago, and while I expected them to have a really successful product, it just never happened. Every version of their operating system I tried was better than the last, but they were all just too confusing. It required too much work to do anything. Too many steps.
It was like they tried to squeeze a little laptop into a mobile phone. It just didnt work. I have learned over the last several years that just about everyone had the same complaints. There are many Microsoft fans that want a good OS, but the company just keeps missing.
Now Microsoft is about to launch their next generation. They call it Windows Phone 7. Will it be successful this time? There is no way to know for sure until it is in the marketplace, but it may indeed ring that bell that Microsoft has missed for so many years.
Mobile operating systems are growing up. They are doing so many exciting things in new ways. As it gets more complicated it is so important to make the OS easy to use.
This is PhD technology. Push Here Dummy.
Want to make a call, press the phone icon. Want to check email, press the icon. Want to surf the web, well you get the point.
That was the problem with previous versions of Microsoft OS. Instead of easy buttons you had pull down menus like on your computer OS. While that works on the computer, it does not work on the cell phone.
Perhaps the screen is too small. Perhaps we are not thinking the same way on the different devices. On a computer we are focused on the keyboard and the screen. On a phone we are doing whatever else we are doing and we pull it out of our pocket to make a quick call or check email. We require simplicity on our phones.
Lets hope Microsoft hits a home run this time. It is a new marketplace with many new competitors. It sounds easy, but obviously it is very difficult to create an easy remote control for something that does so much. The company needs to think like a cell phone maker and not a computer maker. These are two completely different mindsets.
Microsoft has one of the strongest brand names in the business. They should be able to carve out a respectable niche. However they have missed time after time in recent years.
The market is growing and the opportunity is huge, if they can get it right this time and produce an OS that people love to use.
Microsoft will be unveiling their long awaited new Windows Phone 7. I have said they need a complete re-do and this seems like they did just that. Something customers will love right out of the box. Will this latest version of mobile phone software be that good? Lets hope so for Microsoft, for their investors, and for their customers.
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